PhotoBRICS project presented in the Civic Chamber

PhotoBRICS 2016 project was presented on September 9, 2016 in the Civic Chamber of the Russian Federation during the roundtable discussion on international humanitarian and youth cooperation between the BRICS nations.

Executive Director of the National Committee on BRICS Studies Georgy Toloraya opened the discussion saying that the BRICS nations are willing to bring civilizations closer together as their cultural and humanitarian cooperation demonstrates good pace of development.

And the international photo project PhotoBRICS 2016 appears to be a striking example of this cooperation. All photographs submitted to the contest are united by the theme “National symbols. Architecture. Nature”. “As a representative of the Embassy of India in Russia, I would like to express my appreciation for this project aimed at strengthening relations between our countries, – said Jeysundhar D., director of the Jawaharlal Nehru Cultural Centre.  “The photos clearly show that we can see the world as well as many other things through the same prism.”

PhotoBRICS 2016 is organized by Russian Union of Youth (RUY) and ProLab company with the support of youth organizations from India, China, South Africa, and Brazil. The organizers have received more than 700 photos since the launch of the project. The application period closes on September 15, 2016.

Being the biggest non-governmental youth organisation, Russian Union of Youth is deeply engaged in international youth cooperation. “We started working with youth NGOs from the BRICS countries four years ago. We bring together young people working in politics, public sphere, media, and culture involving them into unique projects. Right now, we are preparing the BRICS Youth Forum, which will take place in Goa, India in late October after the 2016 BRICS summit and where we will hold an exhibition of the best works of PhotoBRICS 2016. We are also negotiating with our Chinese partners, All-China Youth Federation, the possibility to organize an exhibition in Beijing,” – said Tatiana Seliverstova, deputy chairperson of Russian Union of Youth. She also noted that RUY is not the only organizer of the project.

The contest was inspired by ProLab, the largest photo holding company in Russia and a partner of all-Russian photo project Best Of Russia and exhibitions in Tverskoy Boulevard in Moscow. “Photography has become a universal language. The idea of PhotoBRICS is an attempt to bring together different cultures with which we are bound to develop this world. Together with RUY we make this idea happen,” – said Nikolay Kanavin, director of ProLab.

Each country will present ten best photos (50 works in total), capturing nature and architecture of the BRICS countries and symbolizing one of the nations, its values and heritage. The project is being coordinated by the autonomous non-commercial organization (ANO) “Art BRICS”. According to Ilya Volvich, executive director of Art BRICS, around 500 people visit the web-site of the project every day and more than 6000 people have liked its page on Facebook since June.

“We have been receiving pictures from Brazil, China, India through coordination groups established in the BRICS countries with the help of RUY. Our participants are people who love and appreciate their countries and want to show their beauty. We unite creative and active youth that seek to develop cooperation between the BRICS nations,” – said Ilya Volvich.

“This is a good, interesting and appealing project. The Civic Chamber of the Russian Federation, our colleagues are going to support it,” – said the moderator of the discussion Elena Sutormina, chairperson of the Commission on Development of Public Diplomacy and Support of Russian Nationals Abroad.


The best works of PhotoBRICS 2016 will be shown at the exhibition timed to the annual BRICS summit which is scheduled to take place on 15-16 October 2016 in India.

You can participate in the project applying on its official website till September 15.



Photo by Anna Khulina